Online Ads/Interest-Based Advertising
We may use third parties such as ad networks and other advertising companies to serve advertisements on our websites and on other websites (including social media sites). These companies may use cookies, tracer tags or web beacons to report certain information about your visits to our website and other websites (such as web pages you visit and your response to ads) in order to measure the effectiveness of our marketing campaigns and to deliver ads that are likely to be more relevant to you, both on and off our website (including on social media sites). These companies may also tie identifiers associated with a particular browser or device to identifiers associated with other browsers or devices used by the same user or household (e.g., a device identifier associated with a user’s computer may be tied to the device identifiers of that user’s tablet and phone) in order to measure and target advertisements tailored to user interests across their devices and to send personalized marketing communications.
To learn more and to opt-out of having your information used by participating companies for online behavioural advertising purposes, please visit the Digital Advertising Alliance of Canada (DAAC) at http://youradchoices.ca/choices, or you may also click on the Interest-based Ads link at the bottom of any page.
To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt-out again. Please note that if you opt-out, you may still receive online advertising from us (since interest-based ads are only one form of advertising) but it will not be based on online behavioural information about you.
We may also use services provided by third-party platforms to serve targeted ads on such platforms. We do this by providing a hashed version of your email address or other information to the social media platform provider. To opt-out of the use of your email address for this type of social media advertisements, please visit Facebook Ad Preferences page or view their help link at https://www.facebook.com/help/568137493302217. You may also please contact us at 1 (343) 350-9825 or send us an email.