In order to better serve you, we may combine information you give us online, in our stores, by telephone, by SMS or in writing about your product interests. We may also combine these with readily available demographic information in order to enable us to communicate with you, by telephone (including by way of automated dialing answering device), SMS, e-mail, mail or otherwise, about our products, services, surveys, promotions, special offers, and contests. We also collect this information in order to:
- Process your order and answer questions about the status of your order;
- Send you products that you have ordered or which have been ordered on your behalf, or send your friends, relatives, and associates, products that you have ordered on their behalf;
- Maintain contact with you and provide you with ongoing personalized service and help us to better understand and respond to your needs and preferences as well as to develop customer profiles based thereon and to communicate special offers and promotions from Vases by DK concerning our products and services;
- Communicate directly to you special offers and promotions from Vases by DK on behalf of itself and/or third parties with whom Vases by DK has entered into advertising and promotional agreements or other arrangements;
- Enable you to participate in our promotions and contests and those promotions and contests of third parties with whom Vases by DK has entered into advertising and promotional agreements or other arrangements;
- Develop, improve, market and provide our products and services and manage our business;
- Compile information related to loyalty and earned rewards programs which we may establish from time to time and to which you may be entitled to in respect of your on-line and/or in-store product purchases; and
- Help us to meet applicable legal and regulatory requirements.
For example, we may use your personal information to complete merchandise purchases and returns. We may also use personal information to contact a purchaser when necessary, such as when a delivery may be delayed or when a product is out of stock. In addition, Vases by DK uses personal information to notify its customers about products or services, promotions and special offers in which they may be interested. We may also request additional information, such as annual income, buying preferences or age, also known as demographic and profile data, though this information is optional and never required for you to place an order or make a purchase. If you provide the additional information, we may use this data to improve our Site and enhance your shopping experience. We also use information collected from the Site to measure interest in the various areas of the Site, to ensure that links on the Site facilitate easy navigation and to help make the Site more interesting and informative. Except as described in the Policy, any personal information that we disclose to third parties is done in the aggregate on a non-personally identifiable basis and is used primarily to identify demographic data regarding our customers.
To whom may my personal information be disclosed?
We will not disclose your personal information to any non-affiliated third party without your prior consent, other than as provided below:
- We may disclose your personal information to any Company Affiliates, so that it may communicate with you (whether by e-mail, SMS, telephone, post or otherwise) and provide you with promotional materials and additional information about its products, services, promotions and special offers that may be of interest to you, or collect and use that information subject to and for other purposes contemplated by the Policy.
- In the event of a sale of all or substantially all of our business, or another similar transaction (such as a sale of a division or business unit), we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating and/or effecting a proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in the Policy.
- We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy. We may process, store, and transfer your personal information in and to a foreign jurisdiction/country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign jurisdiction/country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation.
- We reserve the right to disclose your personal information as required by law, in response to legal or regulatory process and law enforcement requests by government authorities that have asserted a lawful right to access such information, to our legal counsel, or as necessary to protect the property, interests and rights of Vases by DK and any Company Affiliates.
You acknowledge and agree that Vases by DK shall also have the right to incorporate, use and reproduce any text, image, video, audio, or any information, content or other materials you provide through the Site by SMS, e-mail or post through Vases by DK social networking websites and web pages such as Facebook, Twitter or YouTube, in whole or in part, in connection with the marketing and promotion of Vases by DK business. You always have the right to revoke such consent in the manner described in the section “How do I exercise my choices about the collection, use and disclosure of my personal information?” below. If you submit your contact information and resume for employment purposes with us, this information will only be used to evaluate your qualifications for the desired position and, if needed, to contact you.